Your Marketing Plan – The Roadmap to Success
The New Year is upon us and, like most companies, you are probably in the midst of developing your strategic plan. I don’t know of many companies who have their plans done by the end of the year, ready...
View ArticleMap Your Road to Success
Goals, objectives, and strategies – terms confusing to most but critically important to growing your business. What do they mean and should you care? This article discusses three critical steps to...
View ArticleBenefits of Using RSS
If you haven’t started using RSS for to subscribe to blogs and newsletters, it’s time to start. I know what you are thinking. “I barely have time to read my email so how would I have time to read news...
View ArticleMake Your Web Site Sell
Many people treat their web site as a marketing brochure – lots of information on your company, products and services – but little on what you want your visitors to do. Even with a great design, good...
View ArticleCan My Small Business Benefit from Internet Marketing?
Many companies have realized the effectiveness of Internet marketing in reaching targeted audiences with measurable results. This trend has resulted in many companies rebalancing their marketing...
View ArticleWhat’s in a Domain Name?
Your domain name is the center of your Internet identity. The following should help you choose a set of domain names if you don’t already have one. And if you do, you may want to purchase others for...
View ArticleInternet Advertising
In March 2004, we wrote an article on Internet Marketing, highlighting the types of programs you have available to build awareness and generate leads using the Internet. In this article, we will focus...
View ArticleSearch Engine Optimization – Tips and Tricks
I have spoken with business owners who have actually said to me “marketing doesn’t work. I have spent all this money on a Web site and I have not gotten one client from it yet.” If this sounds...
View ArticleFocus Your Marketing for Better Results
This article is an update to the original that appeared in Golf Biz Journal in February 2008. The golf industry has recently been through some tough economic times. With the supply of golf courses...
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Build A Solid Marketing Foundation
All construction must begin with a solid foundation otherwise you risk erecting a structure that requires constant maintenance and repair. Creating a solid marketing plan is no different. Jumping...
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Inbound Marketing – 5 Steps to a Winning Strategy
Inbound marketing is an effective way to drive visitors to your website by: Providing content that is of interest to your ideal client Optimized around the way they search for a solution Delivered via...
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SEO Best Practices – 5 Tips to Get You Noticed
A lot of great advice has been written about the new search engine optimization (SEO) rules due to the Panda and Penguin releases of Google’s algorithm. In many cases, what previously worked may no...
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SEO Worst Practices – Getting Your Website Penalized
SEO Worst Practices In my last post on SEO best practices, we covered the SEO techniques that can increase visibility in the search engine results. Now we will take a look at SEO worst practices that...
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WordPress Backup Strategy – Which One is Best for You?
You know how important your website is to your inbound marketing strategy. As the central focal point of your online marketing, your website needs to be up 24×7. You also know that building your...
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3 Internet Marketing Tips for Small Businesses
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips where we discussed...
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6 Marketing Activities to Increase Online Visibility
Be visible in a crowded market – increase online visibility for your business. Getting found in a crowded market is a challenge for many small businesses. By selecting and implementing a few, focused...
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Small Business Website – Marketing Tool or Technology Project?
How do you view marketing when it comes to your business – an investment or an expense? Importance of a Small Business Website for Marketing If you pick investment, then spending money on creating a...
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10 Reasons to Create a Simple Marketing Plan
A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus...
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Marketing Myths You Should Ignore
Marketing myths are just excuses to not market your business As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing...
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GMail Tabs – Email Marketers Don’t Panic!
Feathers seem to have been ruffled by the appearance of the new Gmail tabs and the automatic filtering of messages bound for your inbox. Popular opinion seems to be that if you send an email...
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